About me
I am a director born and raised in China, who moved to Los Angeles to pursue a singular vision of storytelling. I work across commercials, vertical mini series, documentary, and fiction film.
I am drawn to storytelling in its purest form — across every format, every genre, every truth.
For nonfiction, I hold an MFA in Social Documentary Film. I am drawn to real people and the unadorned stories they carry — no embellishment needed, just the weight of a life honestly told.
For fiction, I hold a BFA in Filmmaking. Narrative has always pulled me in naturally — the architecture of a story, the moment an audience feels something they didn't expect.
That same instinct carries into my commercial work. I help brands turn ideas into compelling visual stories — crafting campaigns that build lasting brand image and reach audiences at scale. With a distinctly cross-cultural perspective, I bring narratives to life with precision and intention.
My commercial work has shaped the visual identity of the world's most iconic luxury brands, including Lancôme, Longines, Charlotte Tilbury, and Kérastase. My short-form drama series have collectively surpassed 1 billion views worldwide.